KimOhNo Kim Kardashian West renames Kimono brand amid outcry

first_imgShare on Twitter Share on Messenger Yuka Ohishi (@0oyukao0)Our traditional garment is not spandex. It is not a beach cover up.It is not something you should use to make a cute pun with your name and slap on a trademark.June 25, 2019 Support The Guardian Shares135135 Last modified on Tue 2 Jul 2019 08.58 EDT Share on LinkedIn Ohishi said she hoped celebrities and brands would think twice and “do their research to understand what cultural significance items or concepts have”. She said: “Diversity and representation is very different from cultural appropriation, and it’s going to be an ongoing conversation for all of us.”Daisaku Kadokawa, the mayor of Kyoto, wrote a letter to Kardashian West last week, asking her to reconsider the trademark on Kimono. His staff is working to register “Kimono culture” on Unesco intangible cultural heritage list, he said.He wrote: “Kimono is a traditional ethnic dress fostered in our rich nature and history with our predecessors’ tireless endeavours and studies, and it is a culture that has been cherished and passed down with care in our living. We think that the names for ‘kimono’ are the asset shared with all humanity who love kimono and its culture therefore they should not be monopolized.”Kardashian West’s new line is a collection of skin-tone colored shapewear akin to Spanx that she claimed to have been working on for a year. Kardashian West provided no explanation for the use of the word “kimono”, but it appeared to be a play on her first name. Vivian Ho in San Francisco Kim Kardashian West’s Kimono shapewear touches nerve in Japan news Share on Facebook Kim Kardashian West (@KimKardashian)I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.July 1, 2019 Since you’re here… Share via Email Reality TV star had drawn widespread criticism from critics accusing her of disrespecting Japanese culture Yuka Ohishi, a San Francisco-based videographer who helped spread the hashtag #KimOhNo, decrying the brand’s name, told the Guardian she had not expected Kardashian West to cave in to the pressure.Ohishi said: “Given her and her family’s past of appropriating cultures, I had little hope that she would reconsider the brand name. I am annoyed that there was no apology, but I think this is still one of the best outcomes possible from the horrible situation. [Kardashian West] says she has respect for the Japanese culture, but this was just simply not the right way to express that and make ‘a nod’ to it.” Share on WhatsApp Share on Twitter Kim Kardashian West Share on Facebook Mon 1 Jul 2019 19.45 EDT Topics Kim Kardashian West has confirmed she is renaming her new Kimono line of shapewear after widespread criticism over the brand’s name. Kim Kardashian West backed down to criticism over her Kimono brand name, saying she would rename the shapewear line.Photograph: Evan Agostini/Invision/AP Kardashian West, 38, drew accusations of cultural appropriation after she detailed plans for the brand last week. Critics said the name “kimono” disrespected Japanese culture and disregarded the significance behind the traditional outfit.On Monday Kardashian West announced on Twitter she was changing the name. She she would “be in touch soon” with a new brand name – but did not say what that would be.She wrote: “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon.” Share via Email Kim Kardashian West … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Share on Pinterest Read more #KimOhNo: Kim Kardashian West renames Kimono brand amid outcry Reuse this contentlast_img read more

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