IMCA RaceSaver Sprints new to Blud Lubricants niche

first_imgBlud Lubricants will give product awards to IMCA RaceSaver Sprint Car track and series champions and the national champion in the division a driver support sponsorship package.  “We are really excited about this new partnership with Blud Lubricants and targeting our IMCA RaceSaver Sprint Car division is intentional as well,” IMCA Marketing Director Kevin Yoder observed. “Our Sprint Car racers are a dynamic and loyal group and we’ve already had conversations about how we can grow this program and make an even greater impact in the IMCA RaceSaver Sprint Car community nationwide.” “That’s another way we can help. It’s cool for drivers just starting out as well as established racers,” Green said. “We feel there is no product out there that can compete with ours. We are totally confident in what we’ve been producing since 1983.” Every Blud lubricant sold comes in a signature red color, a stroke of marketing genius Green credited to his son Trevor. “We can add value and growth with this program. It’s a real opportunity for us to help drivers, tracks and series,” Green noted. “We want this to be win-win, and if that happens it’s good for all of us.”  SCOTTSDALE, Ariz. – A true racing company has expanded its niche to include IMCA. “We have a long history in racing and really pride ourselves in the technology we use,” said Jeff Green, owner and CEO of the Scottsdale, Ariz., company. “This oil is tested by some of the best racers out there. We’ve been doing this a long time and have a fantastic product and support program for drivers who are serious about racing.” “It’s fun to do marketing-wise and you can tell if the oil needs to be replaced,” he said. “We wanted to come up with a product that was better than anything else first, then worry about making money.” Sprint Car track and series champions receive a case of Pro Series racing engine oil, as does the IMCA RaceSaver Nationals champion.  “I encourage IMCA RaceSaver Sprint Car drivers to try the product and fill out the online sponsorship application,” he continued. “Every little bit helps and this can be a great relationship to establish for drivers.” IMCA Modified racer Ricky Thornton Jr., along with notable Sprint Car racers Shane Stewart, Brent Marks, Paul McMahan, David Gravel and Sammy Swindell race with Blud technology manufactured by a related company.  Blud products can be purchased online at www.bludlubricants.com; that’s the same site where drivers can fill out a sponsorship application.  “Blud Lubricants is a true racing company. That’s our niche,” added Green, a life-long fan of the sport. “IMCA is the first dirt track sanctioning body we’ve worked with. We picked them on purpose. We’re getting in on the ground level with Sprint Cars and hope to expand to other divisions.” last_img read more

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Luis happy at Stamford Bridge

first_img Press Association Luis joined the Blues for £15.8million from Atletico Madrid last July but has found himself on the fringes in his first campaign, making just seven starts in the Barclays Premier League. Mourinho appears to favour the right-footed Cesar Azpilicueta at left-back, but Luis insists he is happy at Stamford Bridge and wants to see out his three-year contract. “I’m happy at Chelsea. I want to stay at the club until the end of my contract,” the 29-year-old said. “We have a chance to win the Premier League. Everyone wants to be there to try to help the team to win the league.” Chelsea are currently six points clear at the top of the table with one game in hand over second-placed Manchester City. A home game against Stoke on Saturday, however, comes before a tough run that includes a derby visit to QPR and consecutive clashes against Manchester United and Arsenal. “Is the title race over? No. It’s really difficult. W e have nine games – really difficult games,” Luis said. “The Premier League is never easy. We have to be better than ever because these games are coming up with a lot of pressure, but I think we’re prepared to cope with the hard situation we have.” Luis added: “He (Mourinho) always says that to us – he has never said anything else. “He always asked for everybody to be focused and concentrated in the games and to try to win every match we have.” center_img Chelsea defender Filipe Luis does not want to leave the club this summer, despite struggling to earn a starting place under Jose Mourinho this season.last_img read more

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