Retailers capitalise on Christmas Stars

first_imgWinners of British Baker’s Christmas Stars have started to promote themselves and the fact they triumphed in the competition in the run-up to the big festive season.German discount supermarket Aldi took out a double page spread advert in most of the national newspapers to highlight the fact it was one of the biggest winners of the competition. In its advert Aldi says: “Why have an average Christmas… When you can have an award-winning one?”.Also, craft bakery business Cinnamon Square has used the Christmas Star logo in an impressive window display.Martyn Leek, editor of British Baker, said: “This kind of promotional activity was the exact reason we launched British Baker’s Christmas Stars. We know the whole of the industry – from craft to larger producers – creates some wonderful products for Christmas and felt that all this hard work should be rewarded.“It’s great to see that Aldi and Cinnamon Square are promoting themselves and their wonderful award-winning products in this way.”Aldi, Morrisons, Cinnamon Square and the Cartmel Sticky Toffee Pudding Co were the big winners when the competition was launched earlier this year. Judging took place last summer in Sussex and included a host of expert judges, led by industry veteran Colin Lomax.Commenting on its win, Paul Barker, owner of Cinnamon Square, said: “Oh we were really, really flabbergasted when we knew that we’d actually won it, because we put a lot of effort into developing the Christmas Pie Pud. We could see some mileage from it and it’s actually based on our existing mince pie, which is an award-winning one anyway.”last_img read more

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Last two spots in the All-Ireland SFC quarter-finals up for grabs

first_imgMcGeeney has brought in Ethan Rafferty and Anto Duffy to start in the half-forwards with Greg McCabe and Ciaron O’Hanlon missing out.Ex Armagh star Aaron Kernan says they’re still in a period of development. Kildare have made one enforced change from their Leinster Final loss to Dublin with wing-back Peter Kelly in for the injured Eoin Doyle.Former Lilywhites defender Andrew McLoughlin says Doyle is a big loss The last two spots in the All-Ireland Senior Football Championship quarter-finals are on the line at Croke Park this evening.Monaghan, who are unchanged from last week’s win over Carlow, will be seeking to avenge their Ulster semi-final loss when they take on Down in the opener at 5pm.While the second game of the double-header sees Armagh boss Kieran McGeeney come up against his former Kildare charges at 7.last_img read more

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