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Customer First Not Web First

first_imgI don’t think so. And too, I wonder if all this “Web first” talk is just nonsense. When print makes up 50 percent to 75 percent of a typical magazine company’s revenue, can it possibly be “Web first in a fundamental way? The answer is no. No CEO is going to walk away from that kind of revenue in the interest of being Web first. So what’s really meant when companies say they’ve gone “Web first?” I think they’re trying to say they’ve gone “customer first.” I think they mean that the Internet has attributes that are so compelling and powerful that you’d be crazy not to make them the strategic core of your business.I think they want print to play a role that online-only companies only wish they could do too: To deliver impact, thought-leadership, stature, the final result and the critical ingredient of perspective, none of which are the Web’s strongest characteristics.I think print publishers recognize that in the marketing game, no one really thinks of himself as a lead, and that without the crucial steps early in the buying process of knowledge of a supplier, awareness of its message, trust in its solution and staying power, a lead is worthless. I’ve been reading a lot lately about media companies going “Web first.” I suppose it signals a recognition of the real-time value of Internet information, plus the invaluable online network of linkable relevant information, both inbound and outbound, plus the multidirectional conversations and communities the Web enables, plus the measurability of online marketing initiatives. I suppose it means that staff needs to be redeployed to serve online initiatives and businesses, and not be solely focused on print. I suppose that being “Web first” these days is better than being “print first.” But in a larger sense, what does “Web first” really mean? Does it mean we’re bound to evolve into online-only companies? Does it really mean that our print magazines are secondary? We’re ready, then, to walk away from the impact and power of the printed page, to consign it to a siding, a dead end, a vestigial appendage? last_img read more

St Thomas To Hold Annual Craft Fair On November 17

first_imgWILMINGTON, MA — St. Thomas (126 Middlesex Avenue) is holding its Annual Craft Fair on Saturday, November 17, 2018, from 10am to 3pm.The fair will feature a variety of crafters and vendors, plus a children’s game table, bake table, and a HUGE raffle table. Raffle prizes include a 50″ flat screen TV, Fitbit, and wine baskets.Coffee, donuts and lunch will be served.(NOTE: The above announcement was submitted by Kathy Catanzano.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedSt. Thomas Women’s Club To Hold Craft Fair On November 18In “Community”SAVE THE DATE: Feztival of Trees Coming To Shriners Auditorium On November 22-24In “Community”Details On EIGHT Holiday Fairs Happening In WilmingtonIn “Community”last_img read more

Scientists propose dumping 7400 gigatons of artificial snow on Antarctica

first_img Sci-Tech Tags 19 Comments NASA scopes out Antarctica’s ice (photos)center_img 15 Photos Share your voice Antarctica’s ice sheets are in trouble. Mlenny/Getty What can we do to stop Antarctica’s ice sheets from disintegrating and causing a huge rise in global sea levels? A trio of scientists have simulated a radical geoengineering project to dump 7.4 trillion tons of snow on Antarctica, suggesting it could stop runaway instability in the glaciers.Recent studies have shown warmer ocean water is being pushed toward the colossal West Antarctic ice sheet, destabilizing it and speeding up the decline of its huge glaciers. The threat of these huge ice deposits falling into the ocean is immense and the overall effect of their decline has been calculated to eventually raise sea levels by approximately 10 feet (3 meters) or more, endangering cities like New York.”The real concern is that many of these glaciers have a reverse bed slope, meaning that as they retreat it exposes deeper and thicker ice to the ocean,” explains Sue Cook, a glaciologist at the University of Tasmania. “That is a very unstable position, and causes a positive feedback effect which accelerates the retreat (and hence contribution to sea level rise).”The new study, published in the journal Science Advances on July 17, proposes a drastic, decades-long geoengineering project that would pump huge amounts of ocean water to the ice sheet, adding 7,400 gigatons (7.4 trillion tons) of “artificial snowfall” and reversing the decline. Simulating the current effects on Antarctica’s ice sheets and the changes they experience with increasing snowfall, the researchers were able to map out a process that could potentially halt the ice loss.The problem? Their suggestion would be an incredibly expensive undertaking and include immense technical challenges. The authors say it would present an “unprecedented effort for humankind.”Mostly, the problem lies in pumping the water out of the ocean, which requires an enormous amount of energy. The study suggests constructing a series of 12,000 wind turbines to enable this process to take place and then pumping artificial snow into two glaciers on the West Antarctic coast. The team suggest that activity would result in a 2 to 5 centimeter drop in sea level but the added weight of artificial snow falling on the surface would shore up the glaciers, improving their stability.And the larger effects of such a scheme are yet to be ironed out. What are the lasting effects on the Antarctic ecosystem and what kind of knock-on effects would we see in ocean currents across the world? We just don’t have answers to those questions right now.What we do know is the Earth’s current default state: Burning fossil fuels and pumping tons of carbon into the atmosphere, warming the planet and causing sweeping changes like threatening a million species with extinction or, you know, the ice sheets melting. Considering the possibility of salvation in artificial Antarctic snow might be jumping a little far ahead.”Even if a geoengineering project such as this were possible, it certainly shouldn’t detract from the other urgent action which is required to reduce greenhouse gas emissions,” Cook notes.last_img read more

Captain Michael or Clement Michael Which among the two should be the

first_imgIt may be recalled that there were rumours earlier that the flick would be titled Verithanam, but a source from the film unit had stated that there was no truth in the reports. Thalapathy 63 is a sports drama which is expected to highlight the problems faced by football sports in cricket-crazy India. How Michael (Vijay) fights all the odds to ensure his team’s victory in a tournament forms the crux of the story.G Gnanasambandam, who plays the role of Nayanthara’s father in the film, says that the craze around football among Tamil youths would increase manifold after it sees the light of the day.Indhuja, Jackie Shroff, Yogi Babu and many others are part of the cast. Vijay in Simtaangaran song from his Sarkar.PR HandoutAtlee’s previous two movies with Vijay were titled Theri and Mersal, both the names were Tamil slangs. For his third film with the actor, people have been expecting him to choose the title on similar lines, but the director seems to have chosen a simple name which is apt for the content.The latest rumours claim that the makers have zeroed in on two names – Captain Michael and Clement Michael. It will be named after Vijay’s character in the film, presently referred to as Thalapathy 63.Vijay plays the role of a football coach and shortly called as CM, say rumours. Both the names gets mentioned in the movie at different times. So, the two names have been chosen although the makers are yet to finalise one title among the two.Which of the two do you like the most? Vote Have your say in the pollCaptain Michael or Clement Michael: Which one do you like the most? 1. Captain Michael 54.05% 2. None of the Above 24.32% 3. Clement Michael 21.62%last_img read more

Netflix to Launch Comedy Radio Channel on SiriusXM

first_img ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15 Popular on Variety The Netflix comedy channel will be exclusive to SiriusXM. It marks the streaming-video company’s entry into audio programming — and the first time it has worked with an outside subscription-media provider to create a Netflix-branded product, according to the companies.Over the past two years, Netflix has aggressively moved into acquiring stand-up comedy specials. It reportedly paid big-name comedians including Chris Rock and Dave Chappelle $20 million per special. Other top comedians who have released Netflix specials include Amy Schumer, Aziz Ansari, Ali Wong, Ricky Gervais, Jim Gaffigan, John Mulaney, and Jerry Seinfeld (whose latest season of “Comedians in Cars Getting Coffee” also is on Netflix).Content from those comics is expected to be featured on Netflix’s SiriusXM channel, along with other Netflix stand-up specials from comedians including: Gabe Iglesias, Joe Rogan, Trevor Noah, Bo Burnham, Bill Burr, Marc Maron, John Mulaney, Sarah Silverman, Hannibal Burress, Mike Birbiglia, Jo Koy, Patton Oswalt, Maria Bamford, Jim Jefferies, and Anthony Jeselnik.Netflix’s original programming for the new SiriusXM channel, in terms of talent format, is still under discussion between the companies.In addition, the SiriusXM channel is expected to include programming from Netflix’s comedic talk shows, although the specific details are still yet to be determined. Shows on Netflix in this category include “The Break with Michelle Wolf,” “Norm Macdonald Has a Show,” and “My Next Guest Needs No Introduction with David Letterman.”Among Netflix’s other punches into comedy, the company last week announced a comedy-event series set to launch in 2019 featuring 47 comedians from 13 regions around the world. It also recently launched “The Comedy Lineup,” a series of 15-minute specials featuring a range of up-and-coming comedians.Pictured above: Chris Rock in his “Tamborine” comedy special on Netflixcenter_img Netflix is getting into the radio biz: The streamer has entered into a pact with SiriusXM to launch a 24-hour comedy channel set to debut by January 2019.For Netflix, the channel on SiriusXM will be a promotional vehicle for its broad lineup of stand-up specials from comedians including Chris Rock, Dave Chappelle, Amy Schumer and Jerry Seinfeld. The company also plans to create original content for “Netflix Is a Joke” — a working title for the channel, which is the tagline for its marketing campaign around comedy — with affiliated comedians talent.“Netflix is producing an incredible amount of world-class comedy programming from top global talent that will become the backbone of our new SiriusXM/Netflix channel,” Scott Greenstein, president and chief content officer for SiriusXM, said in a statement.last_img read more

Tenmember Chinese PLA delegation arrives at city post Sukna visit

first_imgKOLKATA/Darjeeling: A ten member Chinese delegation visited Headquarter Eastern Command, Kolkata, on Thursday. The delegation was led by Lt Gen Liu Xiaowu, Deputy Commander of Western Theatre Command of PLA. Before arriving at Kolkata, the team has visited New Delhi, Agra and Sukna.The visit is a positive step towards enhancing the bilateral defence cooperation mechanism between the two countries, which would help in maintaining peace and stability along the LAC. Also Read – Speeding Jaguar crashes into Merc, 2 B’deshi bystanders killedThe delegation visited Headquarters, Eastern Command (HQ EC) at Fort William, where they interacted with Lt Gen Sunil Srivastava, Chief of Staff, EC and other officers. The delegation was conducted around in Fort William and later taken on a visit to Victoria Memorial, prior to their departure from Kolkata.The PLA delegation had departed for Kolkata from Sukna earlier on Thursday.They had arrived at Sukna on July 3. On arrival at the headquarters of the 33 Corps, Lt Gen Xiaowu had a meeting with Lt Gen. Pradeep M Bali, GOC, 33 Corps. This was followed by a delegation level meeting on Wednesday. Also Read – Naihati: 10 councillors return to TMC from BJPThe meetings had ended on a positive note and both the Chinese and the Indian sides had expressed satisfaction at the outcome of the interactions. “The interactions will contribute towards maintaining peace and tranquility on the borders” stated a release. A cultural show and a banquet had been held in Sukna in honour of the visiting Chinese delegation. The visit of the PLA delegation is being seen as of great importance to the armies of the two nations, with the objective of enhancing bilateral defence cooperation, increasing interactions at military commander’s level and implementation of various agreements to maintain peace and tranquility at the borders. Incidentally, the Sukna meet is being seen as the result of meetings between Indian Prime Minister Narendra Modi and Chinese President Xi Jinping at Wuhan and Qingdao in the recent past. In both the meetings, the two heads had resolved to strengthen bilateral ties between the nations.The last delegation level meeting had taken place at the Headquarters of the Eastern Command at Kolkata in February 2017.Defence Observers opine that the meetings between the two armies are of immense importance, especially after the Doklam standoff.last_img read more

A Device to Help You Sleep Better Raises Almost 500K in Two

first_img Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. A kid who didn’t go to college wants to change the way we all sleep. And, judging by the explosive success of his Kickstarter campaign, a lot of people want to sleep better.Former Thiel Fellow James Proud announced his latest innovation on Kickstarter yesterday. It’s a system that tracks your sleep and the conditions of your bedroom to help you sleep more soundly. Since hitting uber popular crowdfunding site yesterday, the sleep device, called Sense, has raised approximately $470,000, already more than four times the $100,000 goal.A pledge of $99 gets a campaign backer the Sense sleep system, a $30 savings off the pre-order price. Image credit: HelloRelated: 3 Alarm Clock AlternativesDevelopments in wearable tech have made it de rigueur to track every every part of your physical day. Sleep is a particularly hot segment of the trend. Several sleep-tracking systems appeared at the Consumer Electronic Show in Las Vegas this year, including Aura and Basis Band.This is not Proud’s first company since graduating from the esteemed Thiel Fellows program. He sold his live music sharing platform GigLocator and his San Francisco-based company that has developed and prototyped the Sense is called Hello.   Proud’s use of Kickstarter to launch and promote his newest product is also a definitive comment on the evolving purpose of crowdfunding. Kickstarter is as much about raising cash as it is about prototyping these days. In January, Hello raised $10.5 million from the undisclosed investors, according to Securities and Exchange Commission disclosure documents.Related: 12 Things Successful People Do Before BreakfastWhile the $470,000 (and counting) that Proud has raised on Kickstarter is impressive, it’s also small change compared to $10.5 million. What’s invaluable, though, is the market feedback: the Kickstarter campaign tells Proud that his product is going to hit a hot market when it launches. That’s priceless information. Image credit: HelloRelated: How Much Sleep Do You Really Need?“Let’s talk about something that every single one of us does, but most of us don’t do as well as we should: sleep,” says Proud in a video on his Kickstarter page. “We spend a third of our lives doing it, our days depend on it, but we still neglect it.”The Sense system has three components: A globe-shaped structure that sits on your bed side table, a small pin that clips to your pillow, and, of course, an app that runs on your smartphone. The system monitors temperature in your bedroom, sound, your movement and when you are in your deepest sleep rhythms. The “smart alarm” will only wake you up when you are in an ideal place in your sleep rhythms to be woken up. (Check out the video embedded below to see the device in action.)“While you sleep at night, you have no idea what is happening. Nobody is even thinking about the most important room of our lives and how it impacts us: the bedroom,” says Proud. July 24, 2014 Enroll Now for Free 3 min readlast_img read more