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Customer First Not Web First

first_imgI don’t think so. And too, I wonder if all this “Web first” talk is just nonsense. When print makes up 50 percent to 75 percent of a typical magazine company’s revenue, can it possibly be “Web first in a fundamental way? The answer is no. No CEO is going to walk away from that kind of revenue in the interest of being Web first. So what’s really meant when companies say they’ve gone “Web first?” I think they’re trying to say they’ve gone “customer first.” I think they mean that the Internet has attributes that are so compelling and powerful that you’d be crazy not to make them the strategic core of your business.I think they want print to play a role that online-only companies only wish they could do too: To deliver impact, thought-leadership, stature, the final result and the critical ingredient of perspective, none of which are the Web’s strongest characteristics.I think print publishers recognize that in the marketing game, no one really thinks of himself as a lead, and that without the crucial steps early in the buying process of knowledge of a supplier, awareness of its message, trust in its solution and staying power, a lead is worthless. I’ve been reading a lot lately about media companies going “Web first.” I suppose it signals a recognition of the real-time value of Internet information, plus the invaluable online network of linkable relevant information, both inbound and outbound, plus the multidirectional conversations and communities the Web enables, plus the measurability of online marketing initiatives. I suppose it means that staff needs to be redeployed to serve online initiatives and businesses, and not be solely focused on print. I suppose that being “Web first” these days is better than being “print first.” But in a larger sense, what does “Web first” really mean? Does it mean we’re bound to evolve into online-only companies? Does it really mean that our print magazines are secondary? We’re ready, then, to walk away from the impact and power of the printed page, to consign it to a siding, a dead end, a vestigial appendage? last_img read more

Google Doodle honors legendary surfer Eddie Aikau savior of hundreds of lives

first_img Share your voice Online Sports Tags Google honors legendary big-wave surfer and lifeguard Eddie Aikau. Google Eddie Aikau was an iconic Hawaiian surfer as famous for his prowess on big waves as he was as a lifeguard who saved hundreds of lives from the dangerous surf of Oahu’s north shore.But it’s for his final rescue attempt that he’s beloved in the Hawaiian community. To honor the legendary surfer and lifeguard, Google dedicated an animated Doodle to Aikau on what would have been his 73rd birthday. For almost as long as Google has been around, it’s livened up its barebones search page with artwork that draws attention to notable people, events, holidays and anniversaries. Google Doodles have celebrated, among many other things, Pac-Man’s anniversary, Copernicus’ birthday, Mother’s Day and the World Cup, as well as reminding us of lesser-known real-world heroes. Aikau was one of those real-world heroes.Born in Maui on May 4, 1946, Aikau was a descendant of the high priest to King Kamehameha I. After his family moved to Oahu, he dropped out of school at the age of 16 to take a job at the Dole pineapple cannery; his paycheck allowed him to buy his first surfboard.In 1967, Aikau was hired as the first lifeguard at Waimea Bay on Oahu’s north shore, where waves frequently reach 30 feet or higher. He’s credited with saving more than 500 people during his brief career, never losing a soul on his watch.Aikau also made his mark as a big-wave surfer, riding every major swell to hit the north shore between 1967 and 1978. “Eddie was a pretty quiet guy, but when there was a challenge, or some risk to be taken, or a game to be played that everybody wanted to win, Eddie seemed to rise to the top,” his younger brother Clyde said in a profile published by surfboard maker Quiksilver. “He was high risk at an early age.” In pro surfing, Aikau reached a rank of 12th best in the world and won several surfing awards, including the 1977 Duke Kahanamoku Invitational Surfing Championship.In 1978, he was chosen to join the crew of a cultural expedition between Hawaii and Tahiti on the Polynesian voyaging canoe Hokulea. During the 30-day, 2,500-mile voyage, the double-hulled canoe developed a leak and capsized about 12 miles south of the island of Molokai.In an effort to get help for the crew, Aikua paddled off on his surfboard toward the island of Lanai. The crew was eventually rescued by the US Coast Guard, but Aikau was never seen again.In 1985, a big-wave surfing tournament called Quiksilver Big Wave Invitational in Memory of Eddie Aikau, aka The Eddie, was established at Waimea Bay to honor Aikau’s legacy. Before the competition can be held, the tournament’s rules require open-ocean swells must be at least 20 feet high, which generally generates wave faces in the bay of about 30 feet. As a result, the tournament has been held only nine times, most recently in 2016. Comments 2 Google Doodlelast_img read more

Toy Story 4 shows how far Pixars animation has come

first_img Toy Story 4, in theaters now, brings back familiar characters like Woody (Tom Hanks), Buzz Lightyear (Tim Allen) and Jessie (Joan Cusack) alongside new toys like Duke Caboom (Keanu Reeves), Forky (Tony Hale), Ducky (Keegan-Michael Key) and Bunny (Jordan Peele). Picking up where Toy Story 3 left off, Andy has passed his beloved toys to Bonnie, who’s getting ready to start kindergarten. She’s nervous about school, and Woody wants to help by tagging along, even though toys aren’t allowed. His decision ultimately leads the gang on a journey far from home as Woody does everything he can to keep Bonnie happy.Over the last two decades, advancements in Pixar’s animation tools have allowed it to create scenes and characters that wouldn’t have been possible in earlier films, such as Hank the octopus’ intricate movements in 2016’s Finding Dory and that opening rain scene in Toy Story 4. Still, Pixar has made sure to stay true to the look and feel of characters in each sequel. That’s no simple task. Because software evolves from movie to movie, filmmakers have to rebuild the characters every time.”If we try to use Toy Story 2 Woody, it’s like putting a CD-ROM into a Blu-ray player,” director Josh Cooley says. “It just wouldn’t work.”toystory45ce40d042d373We’re introduced to new characters like Forky in Toy Story 4. Disney/Pixar After re-creating the characters, animators enhance them and add far more detail. In Toy Story 4, for example, they added fibers and weave to Woody’s clothing, and characters like Andy have a more smooth, realistic appearance. Filmmakers reference previous films to ensure visual consistency and check that characters animate the same way they always have. “We’ve created this world,” says production designer Bob Pauley. “We don’t want to mess with it.”Raising the barToy Story 4, which lands in US theaters June 21, opens with a flashback scene from nine years ago showing pouring rain outside Andy’s house. The incredibly realistic storm scene wouldn’t have been possible in earlier films, Pauley says. In fact, in the first Toy Story movie, filmmakers wanted to create a rainstorm in the scene where Woody and Buzz are trapped in Sid’s room. But they were limited by both the technology and experience on the team.So they came up with a compromise. Instead of showing pouring rain outside, they created shots showing rain dripping on the window from inside the bedroom. That way, they could more vaguely illustrate that it was raining outside without having to create the droplets.”It was every bit as emotional and important to the storytelling, but we just used a creative way to not have to do rain,”  Pauley says.antique-01The antique shop features millions of objects. Disney/Pixar More advanced effects tools available today allowed Pixar to create realistic rain droplets in Toy Story 4’s opening sequence. Dust can also be added for atmosphere on floors, cabinets and rafters, and cobwebs add an ominous touch to darkened nooks and crannies. Shots of an antique mall were also an opportunity for Pixar to push its limits by creating millions of objects such as lamps, dishes and toys to create a realistic image of a crowded shop. 2 More Toy Story 1:49 Pixar’s Toy Story 4 brings new characters, cutting-edge… 2019 movies to geek out over Comments Now playing: Watch this: TV and Movies Tags Perhaps the biggest development since the first Toy Story is how images involving light are rendered. In the first film, creating a simple reflection off a mirror took about half a day to set up, says global technology supervisor Bill Reeves. Today, it’s essentially automated. A mirror simply has to be modeled with a reflective surface and tagged in the right way. Whereas before the work was in adding the reflections, the difficulty now lies in removing them if they’re distracting in a scene.Producer Jonas Rivera says they’ve pushed the bar on Toy Story 4, but they’ve also maintained visual consistency. “Our hope is that if you watched all [the movies] back to back, they would still have a continuity,” Rivera says. “You would definitely see the progression, but we worked hard in the art department in the way we shot the film to maintain that connectivity.”End of an era?Many critics and viewers thought Toy Story 3 was a perfect (albeit heartbreaking) ending to the film franchise. Which is why it came as a surprise to some people — including the filmmakers — that there would be a fourth installment. TOY STORY 4Enlarge ImageThe toys are back for another adventure — and maybe the last. Disney/Pixar “All of us have felt that each of these Toy Story movies were the end when they happened, so all of us are a little surprised even that we were making 4,” says producer Mark Nielsen. Still, Rivera, Nielsen and Cooley say this could in fact be the final Toy Story film. Even Tom Hanks, who voices Woody, has said Toy Story 4’s ending is “a moment in history.” (In other words: Get your tissues ready.) And, whatever it’s worth, he’s also said he could see there being a fifth film.”You never know,” Nielsen says. “But our focus has really been on making Toy Story 4 a complete film that falls in line with the others.” Share your voice Toy Story 4 review: Hilarious jokes barely save a story lacking stakes Toy Story 5 isn’t planned, but it ‘wouldn’t surprise’ star Tom Hanks Originally published June 18.  Toy Story 4 hits theaters in the US on June 21. Disney/Pixar In 1995, when Pixar released Toy Story, the first feature-length computer animated film, the studio pushed the limits of what was possible when it illustrated rain with smudges on a window rather than individual droplets. Fast forward 24 years to Toy Story 4, and viewers will see a remarkably life-like, detailed storm that shows the impact of raindrops on objects and water gushing in the street.  Pixar’s technology has come a long way in two decades. 77 Photos Pixarlast_img read more